Kadify: How It Started to How It’s Going

Kadify is currently an online directory based in the United States. With the vision of reaching across the globe, Kadify is a space that understands the importance of being a good samaritan but seeks to alleviate the difficulty of finding ways to be one. 

Kadify is led by its founder, Alesha Adams, who created the growing platform in 2022, with the goal of making impact accessible. Starting as a simple directory we are becoming an entire platform that enables everyone to shape their impact. So rest assured, Kadify is only just getting started!

How Kadify Started

In May of 2021, our founder, Alesha Adams, found herself struggling to find brands that gave back—specifically to mental health causes.

She discovered that a simple google search was flooded with all the same information. The results gave listicles that highlighted all the same larger businesses or showed companies that supported mental health causes but did not necessarily give back. Beyond the redundancy of the results, the lack of transparency provided by those companies was apparent.

Alesha knew there had to be a way to find smaller companies that lacked the spotlight but were trustworthy—so she went to Instagram.

Living in the rise of social media and its dominance over the market, Alesha was convinced it would provide the easiest way to find the smaller, conscientious businesses she was looking for. However, there was an even bigger challenge she was confronted with: the Instagram algorithm. 

Alesha found it hard to saturate her feed with ads, suggestions, and promotions that would narrow her quest to find the companies she needed to support—so she hacked the algorithm to what she needed it to be.

But while Alesha had found her way to pursue her impact, she knew she was of the minority. While talking with her wife, Tiffany said: “Why don’t you just create a way to find them?”

Alesha has done just that.

Kadify’s Vision

Here at Kadify, we want impact to be accessible. Whether you are a veteran social warrior looking to expand your impact, a novice who has no clue where to start, or you simply know you are on a journey to give back but need guidance, we want to help. 

We want to provide you with a space that:

• Highlights companies that you can trust to do exactly what they say they are doing: If we don’t believe that a company is doing what they say they are, we will provide you with other companies that are.
• Allows you to be in control of your impact: with any purchase made through our directory, you’ll know exactly what cause you’re supporting and understand exactly what your impact is and how it can grow.
• No matter your socioeconomic status, education level, age, race, or gender, we know you can make a difference, and together we can achieve change through actionable kindness.

Kadify’s Three Key Actions

Here at Kadify, we believe in three key actions to make an impact:

• Discover: trust us to help you find brands that give back in meaningful ways. 
• Participate: trust us to provide you with educational resources and opportunities that allow you to be in control of your impact.
• Do Good: trust us to be your guide in achieving change through actionable kindness. 

Kadify is Just Getting Started

At Kadify, we know our reach is limitless. 

We also know that there is a plethora of ways to leave our world and people better than we found them. 

We have learned that we are uncovering more ways to provide a space that guides good samaritans—from all walks of life.

So here is our promise to you: we will be actively growing the way we impact you so you can leave the best impact you can. We may only be a directory for now but, believe us when we say, it is only our beginning.

From all of us here at Kadify: we cannot wait for you to start your journey and be a part of ours! Together, let’s achieve change through actionable kindness!