The End of AmazonSmile: The Future of Conscious Commerce with Kadify

In a press release from January 18, 2023, Amazon announced its plan to end its AmazonSmile program—effective February 20, 2023—citing that the program has not grown to create the impact they had originally hoped” and that their “ability to have an impact was often spread too thin.”

Since the launch of AmazonSmile in 2013, their impact has reached over one million organizations around the world, and many of these organizations will surely feel the loss of support. The press release states the average per non-profit was around $230, and for some, this was true. However, other organizations had thousands coming in every quarter, and AmazonSmile was the main source of income. Amazon saying that their impact was not as big as they had hoped ignores the well-known saying, “every little bit counts.”

The End of AmazonSmile Only Brings About New Problems

Now, while the approximately 987 billion dollar corporation will continue to contribute directly to thousands of charities within the United States that fall within certain categories (e.g., the Housing Equity Fund, Amazon Future Egineer, Community Delivery Support, Amazon Disaster Relief, and Comunity Giving), the problem also arises that Amazon has cut out the process of consumers taking control of their impact. The end of AmazonSmile leaves behind a slew of people who enjoyed having a way to give back while purchasing items and knowing that part of the purchase would go toward good.

Knowing that organizations will now need new ways to create revenue and people are on the lookout for means to continue the impact they were making with AmazonSmile, where will the problems be solved? Are consumers ready to accept the change from a new corporation? And how will this new corporation gain consumer’s trust that giving back is not a second thought to them but a priority?

We suggest: Kadify.

Kadify Enters the Scene

Kadify was created with the purpose of giving back to the community—every community. So, we have made it our mission to make achieving change through actionable kindness our number one priority. 

Here at Kadify, we believe that people want to give back and give back in ways that support their means, capabilities, and passions. As a result, we are firm supporters of the claim that “every little bit helps.” Small actions can have big impacts! 

This is why Kadify is a unique and perfect fit for the hole that AmazonSmile leaves behind. Kadify will bring convenience, accessibility, and a bigger impact. And we invite all to pull up a chair and join us.

Kadify Brings Convenience

Kadify will be built with ease of use in mind! 

We will ensure that anytime you purchase through Kadify, a portion of the purchase will go toward an organization of your choosing or Kadify’s featured organization at the time of purchase—you will never have to opt-in or turn on this feature. On top of that, every business on Kadify uses a portion of their profits to give back to an organization. Any purchase through Kadify will give back with a 100% guarantee.

All of these features add up to making the usability of Kadify incredibly easy and highly impactful!

Adding to the convenience of Kadify, we seek to help more brands incorporate giving back into their products (and be sure it is vetted and true). As a result, our platform will include the same range of convenience items that Amazon currently sells.

Kadify Brings Accessibility

While Kadify’s base function is providing a place that ensures everyone can make an impact just by purchasing a product from our site, one of our core beliefs is that impact should be accessible. So, we will offer a multitude of options for different ways for you to give back.

Do you want to do more? We will: provide you with ways to donate directly to any cause you wish, always have lists of new organizations that we trust, inform you of ways to volunteer your time, encourage you to use social media for good by following/ interacting with brands and causes, and so much more!

Our main goal is to give you the ability to do what you can at whatever time in your life you find yourself and show you that “every little bit counts!” Nothing should hold you back from giving back—accessible impact is the heart of Kadify.

Kadify Brings More Impact

At Kadify, we do not stress that our impact will be spread too thin (or not far enough). By purchasing products on our website, you will help with the social missions of brands, Kadify, and you! You will bring three times the goods with one purchase!

Kadify promises always to give more and to be completely transparent. We want to earn your trust and arm you with all the tools you need to give back to your community. We will provide you with items that fit right into your life, and we will only show you items and brands that we have vetted and trust entirely. We will also work tirelessly to promote brands and organizations that we work with. Essentially, we will be what you wanted AmazonSmile to be. And we are here to stay and continue growing—just like your impact!

Kadify seeks to give back more than just a mere .5% like AmazonSmile, and as we grow (with the help of our Kadifyers), that percentage will only grow. We want to give back the absolute most, and as we grow, so will our “most.”

Kadify has a lot in store. Buckle up.